In today’s competitive e-commerce landscape, offering exclusive discounts is a proven strategy to attract and retain customers. For WooCommerce store owners, tapping into the student market can be a game-changer—students are a highly engaged, tech-savvy demographic with significant spending potential. According to industry research, students actively seek out brands that offer them special deals, and the presence of a student discount can strongly influence their purchase decisions.

With the Unipal plugin, available on Gudjuju.com, you can seamlessly offer verified student discounts to Unipal users—one of the largest student benefit platforms in Bahrain and the wider region. This article provides a step-by-step guide to integrating Unipal discounts into your WooCommerce store, the benefits of doing so, and how it can help boost your sales and brand loyalty.

Why Offer Student Discounts?

The Power of Student Discounts

  • High Impact on Sales: Brands offering student discounts often see higher conversion rates and increased loyalty among younger shoppers.

  • Market Reach: There are millions of university students globally, and platforms like Unipal connect you directly to this audience.

  • Brand Loyalty: Students who benefit from exclusive offers are more likely to become long-term customers, even after graduation.

A 2025 report highlights that even small discounts—like 10% off—can add up to significant savings for students, making your brand more appealing and helping them stick to their budgets

What Is Unipal?

Unipal is Bahrain’s biggest student benefits app, providing digital student IDs and exclusive offers on everything from food and fitness to electronics and entertainment. Students sign up for free, and their digital ID is always accessible on their phone. Unipal partners with hundreds of brands, helping students save money while giving merchants access to a valuable, verified customer base.

Introducing the Unipal WooCommerce Plugin

The Unipal plugin, sold on Gudjuju.com, empowers WooCommerce store owners to:

  • Verify Student Status Instantly: Checks if a customer’s phone number is linked to an active Unipal account in real-time.

  • Automate Discounts: Apply fixed or percentage-based discounts only to eligible Unipal users, including premium members like ‘Haiba’ or ‘Zain Youth’.

  • Seamless Checkout: Integrates directly into the WooCommerce checkout, making the process frictionless for both merchants and customers.

  • Automatic Reporting: Sends savings data back to Unipal, eliminating manual reconciliation.

This plugin leverages the native WooCommerce Coupons module, so you can manage discounts using familiar tools.

How to Add Unipal Discounts to Your WooCommerce Store

Step 1: Purchase and Install the Plugin

  • Visit Gudjuju.com and purchase the Unipal plugin for WooCommerce.

  • Download the plugin ZIP file.

  • In your WordPress dashboard, go to Plugins > Add New, upload the ZIP, and activate the plugin.

Step 2: Configure Your Unipal Settings

  • After activation, navigate to the Unipal settings in your WooCommerce dashboard.

  • Connect your store to Unipal by entering your merchant credentials (provided after onboarding with Unipal).

  • Choose your discount type: fixed amount or percentage.

  • Set up different discount rules for standard Unipal users and premium members like ‘Haiba’ or ‘Zain Youth’.

Step 3: Customize the Checkout Experience

  • The plugin adds a phone number verification field to the WooCommerce checkout.

  • Customers enter their phone number, which is checked in real-time against Unipal’s database.

  • If verified, the discount is automatically applied to their cart—no need for manual code entry or document uploads.

Step 4: Automate Savings Data Reporting

  • Every time a discount is redeemed, the plugin automatically sends savings data back to Unipal.

  • This keeps your reporting accurate and saves you hours of manual reconciliation.

Step 5: Promote Your Student Discounts

  • Announce your new student discounts on your website, social media, and in-store.

  • Highlight your partnership with Unipal to build trust and attract more student shoppers.

Benefits for WooCommerce Merchants

1. Attract a New Customer Segment

The student demographic is large and influential. By offering Unipal-verified discounts, you make your store more attractive to this audience, increasing both traffic and sales potential4.

2. Prevent Discount Abuse

Manual student verification is slow and prone to errors. The Unipal plugin automates verification, ensuring only eligible students get the discount—protecting your margins and reducing fraud.

3. Boost Conversion Rates

A streamlined checkout experience means fewer abandoned carts. Customers see the discount applied instantly after verification, making them more likely to complete their purchase.

4. Easy Management

The plugin works with WooCommerce’s native coupon system, so you can easily manage, track, and adjust your discount campaigns without learning a new tool.

5. Build Long-Term Loyalty

Students who save with your store are more likely to return and recommend your brand to friends, creating a cycle of repeat business and word-of-mouth marketing.

Real-World Impact: The Value of Student Discounts

  • Retailers see up to 20% higher conversion rates when offering verified student discounts compared to generic promotions.

  • Students are 2x more likely to try a new brand if a student discount is available, and 85% say they would return to a store that offers exclusive student deals.

  • Platforms like Unipal have helped thousands of students save on everyday purchases, and merchants benefit from increased sales and customer engagement.

How Unipal Stands Out

Unlike generic coupon sites, Unipal offers:

  • Real-Time Verification: No need for students to upload documents or wait for manual approval.

  • Digital-First Experience: Students use their phone number as their digital ID, making the process fast and secure.

  • Automatic Savings Tracker: Merchants and students can both track how much they’ve saved or offered, adding transparency and value.

How to Get Started

  1. Sign up as a Unipal partner (if you haven’t already) to access the merchant dashboard and get your credentials.

  2. Buy and install the Unipal plugin from Gudjuju.com.

  3. Set up your discount rules and start promoting your exclusive offers to students.

Integrating Unipal student discounts into your WooCommerce store is a smart, future-proof strategy for boosting sales, building loyalty, and standing out in a crowded e-commerce market. With the Unipal plugin from Gudjuju.com, you get a seamless, automated solution that connects you to a verified, high-value student audience—while keeping your operations efficient and your brand ahead of the curve.

Ready to unlock the power of student discounts? Visit Gudjuju.com and start your journey with Unipal today!